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Proposal to Focus Exclusively on YouTube

 

Dear Carlos and Juliane,

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I hope you're both doing well. I've been thinking about how we can amplify our meditative music and mantras to reach a wider audience and generate significant income. I'd like to present a detailed and organized proposal that focuses exclusively on YouTube, as I believe it's the ideal platform for our niche.

Why Focus Solely on YouTube

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1. YouTube Is the Ideal Platform for Our Content

  • Target Audience: Millions of people turn to YouTube seeking meditative music, mantras, and spiritual content. It's the second-largest search engine globally and the premier video platform.

  • Content Format: Unlike other social networks that prioritize short videos, YouTube allows and promotes long-form content, which is perfect for our musical pieces and guided meditations.

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2. Advantages Over Other Platforms

  • TikTok and Instagram:

    • Short-form Focus: These platforms emphasize brief, trending content, which doesn't align with the deep and contemplative nature of our music.

    • Complex Monetization: Earning revenue is more complicated and less direct, often requiring a massive follower base and reliance on external sponsorships.

  • Google Ads:

    • Higher Costs: While powerful, Google Ads can be expensive and doesn't guarantee a direct return in terms of content monetization.

    • Community Building: It doesn't offer the same capability to build and engage a community around our work.

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3. Specific Benefits of YouTube

  • Direct Monetization: Once we reach 1,000 subscribers and 4,000 watch hours in the last 12 months, we can join the YouTube Partner Program and start earning revenue from ads displayed on our videos.

  • Advanced Analytics Tools: YouTube provides detailed metrics that will help us better understand our audience and adjust our strategies accordingly.

  • Community Engagement: We can interact with our followers through comments, polls, and live streams, creating a deeper connection with them.

Metrics and Potential Financial Returns

I've prepared three investment options so we can choose the one that best fits our goals and capabilities. Each option includes my management fee and details projected earnings and estimated timelines.

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Option 1: Invest $300 USD per Month in YouTube Ads

  • Advertising Investment: $300 USD/month

  • My Management Fee: $230 USD/month

  • Total Monthly Cost: $530 USD

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Projections:

  • Estimated Monthly Views: 20,000 - 23,000 views

  • Estimated Monthly Earnings: $100 - $150 USD

  • Accumulated Earnings Over 6 Months: $600 - $900 USD

  • Estimated Time to Monetization: 6 - 8 months

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Option 2: Invest $600 USD per Month in YouTube Ads

  • Advertising Investment: $600 USD/month

  • My Management Fee: $230 USD/month

  • Total Monthly Cost: $830 USD

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Projections:

  • Estimated Monthly Views: 40,000 - 46,000 views

  • Estimated Monthly Earnings: $200 - $300 USD

  • Accumulated Earnings Over 6 Months: $1,200 - $1,800 USD

  • Estimated Time to Monetization: 4 - 6 months

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Option 3: Invest $900 USD per Month in YouTube Ads

  • Advertising Investment: $900 USD/month

  • My Management Fee: $230 USD/month

  • Total Monthly Cost: $1,130 USD

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Projections:

  • Estimated Monthly Views: 60,000 - 69,000 views

  • Estimated Monthly Earnings: $300 - $500 USD

  • Accumulated Earnings Over 6 Months: $1,800 - $3,000 USD

  • Estimated Time to Monetization: 3 - 4 months​

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Note: Estimated earnings are based on an RPM (Revenue Per Mille) of $5 to $7 USD, which is the average in our niche of meditative music and mantras.

Brief Explanation of When You'll Start Earning Money on YouTube

To begin generating income on YouTube, it's essential to meet certain requirements and understand how monetization works on the platform.

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1. Requirements to Monetize on YouTube

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1,000 Subscribers:  You need to reach at least 1,000 subscribers on your channel.
4,000 Public Watch Hours in the Last 12 Months: You must accumulate 4,000 hours of public watch time on your videos over the past year.


Comply with YouTube's Monetization Policies:
  - Adhere to the Community Guidelines.
  - Respect the Google AdSense Program Policies.
  - Avoid Copyright Strikes or unresolved Content ID Claims.

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Once you meet these requirements, you can apply to join the YouTube Partner Program (YPP).

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2. Applying to the YouTube Partner Program

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- Enable Monetization:
  - Go to YouTube Studio and access the Monetization section.
-Review and Accept the Terms:
  - Agree to the YouTube Partner Program terms.
- Set Up a Google AdSense Account:
  - If you don't have one, you'll need to create an AdSense account to receive payments.
- Channel Review:
  - YouTube will review your channel to ensure it complies with policies and requirements.
  - This process can take from a few days to a month.

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3. Once Accepted into the Program

- Activate Ads:
  - You'll be able to enable monetization on your videos, allowing ads to be displayed.


- Available Ad Formats:
  - Display Ads: Appear to the right of the video and above the video suggestions list.
  - Overlay Ads: Semi-transparent ads that appear on the lower 20% portion of your video.
  - Skippable Video Ads: Can be skipped after 5 seconds.
  - Non-Skippable Video Ads: Must be watched before the video begins.
  - Bumper Ads:Non-skippable ads of up to 6 seconds.
  - Sponsored Cards: Display content relevant to your video.

 

4. Where Will Your Videos Appear on YouTube?

- Search Results:
  - By optimizing your videos with relevant keywords, they will appear in search results when users look for content related to meditative music and mantras.
- Recommended Videos:
  - YouTube suggests videos based on a user's viewing history and preferences. If your content is relevant and performs well, it will appear in the recommended section.
- YouTube Home Page:
  - For users who have interacted with similar content, your videos may appear on their home page.
- Playlists and Trending:
  - With good performance, your videos could be included in popular playlists or even the trending section.

 

5. Potential Earnings and How They're Calculated

- Ad Revenue (AdSense):
  - Income is primarily generated from ads displayed on your videos.
  - RPM (Revenue Per Mille): This is the amount you earn per 1,000 views after YouTube's share. In the meditative music niche, RPM typically ranges between $5 and $7 USD, though it can vary.
- Factors Influencing Earnings:
  - Number of Monetized Views: Not all views generate revenue (e.g., if the user uses an ad blocker).
  - Type of Ads: Some ads pay more than others.
  - Geographic Location of Your Audience: Advertisers pay more for audiences in certain countries.
  - User Engagement: Higher interaction can lead to better ads and increased earnings.

 

6. Timeline for Starting to Earn Money

- Before Monetization:
  - While working towards reaching 1,000 subscribers and 4,000 watch hours, you won't generate direct income from YouTube.
- After Joining the YPP:
  - Once accepted, you'll start earning revenue from the moment you enable ads on your videos.
  - Initial payments will be received after reaching AdSense's minimum payout threshold of $100 USD.
  - Earnings are paid monthly, provided you've met the threshold and completed payment setups.

 

7. Strategies to Accelerate the Process-

Consistent Quality Content:
  - Follow the plan to publish at least 3 times a week.
- SEO Optimization:
  - Use relevant keywords in titles, descriptions, and tags.
- Audience Engagement:
  - Respond to comments, encourage subscriptions, and shares.
- Promotion Through YouTube Ads:
  - Invest in advertising to boost views and subscribers, as detailed in the investment options.
- Utilize YouTube Shorts:
  - Publish short videos to leverage their reach and attract new subscribers.

 

8. Other Future Income Streams

- Channel Memberships:
  - Offer exclusive content to members who pay a monthly fee.
- Super Chats and Super Stickers:
  - During live streams, fans can pay to have their messages highlighted.
- Merchandise Shelf:
  - Sell branded products directly from YouTube.
- Sponsorships and Collaborations:
  - Work with brands that align with your content for advertising deals.

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Conclusion

Once you reach 1,000 subscribers and 4,000 watch hours, you can join the YouTube Partner Program and start generating income by monetizing your videos. Your videos will appear in various sections of YouTube, such as searches, recommendations, and the home page, provided you optimize your content and actively engage with your audience.

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With a well-planned strategy and by following the recommendations, it's possible to accelerate this process and begin seeing financial returns in a reasonable timeframe.

Strategy for the New Channel

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1. Creating a Unified Channel

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A new channel that brings together our creations. This will allow us to:

  • Maintain Consistent Content Publishing: By reusing our existing material and creating new content, we can keep a publishing frequency of at least three times per week.

  • Leverage Synergies: Combining our audiences and musical styles will enrich the channel and attract more subscribers.

  • Content Flexibility: We can include guided meditations, mantras, instrumental music, and future collaborations with other artists.

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2. Weekly Publishing Plan

  • Day 1: Guided meditation by Juliane with background music by Carlos. We'll establish a fixed day for this, creating anticipation among our audience.

  • Day 2: Musical video by Carlos or Juliane, alternating each week.

  • Day 3: Release of previous creations or special collaborations.

  • YouTube Shorts: We'll regularly post short videos to take advantage of this feature and attract new subscribers.

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3. Channel Consistency and Aesthetics

  • Thumbnail Design: We'll create attractive and consistent thumbnails that reflect the essence of our music. This enhances recognition and the professional look of the channel.

  • Research and Creativity: We'll analyze successful channels in our niche for inspiration and adapt effective strategies, adding our unique touch.

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4. Scheduling and Analysis

  • Advance Scheduling: Every Friday, we'll schedule the posts for the following week. This allows us to maintain consistency and have time for adjustments if necessary.

  • Metric Analysis: We'll review the channel's statistics weekly to understand which content performs best and how we can improve.

14. How Can We Avoid Copyright Issues When Publishing the Same Content on Multiple YouTube Channels? Question: If we each publish on our own channels, how can we also publish the same content on this joint channel? Won't there be copyright issues? For example, if Juliane owns the joint channel and publishes new or old videos from Carlos, could this cause problems? Answer: You're absolutely right to be concerned about potential copyright issues when uploading the same content to multiple channels on YouTube. The platform's Content ID system can indeed detect duplicate content and may automatically generate copyright claims, even if the content is yours and you're uploading it to your own channels. To prevent these issues, here are some solutions and considerations: 1. Create a Shared Brand Account YouTube Brand Account: Instead of the joint channel being owned by just one person, you can create a Brand Account. This allows multiple people to manage the channel from their own Google Accounts without sharing passwords. Advantages: Facilitates joint management of the channel. Avoids ownership and rights conflicts. Allows assignment of roles (owners, managers, communications managers) with different levels of access. 2. Manage Copyright Permissions Internally Written Permissions: Carlos and Juliane should grant each other written permissions to use and publish content on the joint channel and their personal channels. Non-Exclusive Licenses: Establish non-exclusive licensing agreements that allow both parties to use the material without conflicts. Documentation: Keep clear records of these agreements to present to YouTube if necessary. 3. Avoid Uploading Identical Duplicate Content Exclusive Content for Each Channel: Publish certain videos exclusively on the joint channel. Avoid uploading the exact same video to both personal and joint channels. Modify the Content: Create slightly different versions for each channel (e.g., different edits, intros, outros, or visuals). This helps prevent Content ID from detecting it as duplicate content. 4. Disable Content ID Claims Between Your Channels Settings with Digital Aggregators: If you use distributors like CD Baby, DistroKid, or others that manage Content ID, configure them to prevent claims on specific channels. Whitelisting: Add your own channels to a whitelist to avoid automatic claims. Communication with YouTube: In case of issues, contact YouTube Support to resolve incorrect claims. 5. Use Original and Collaborative Material Create New Content for the Joint Channel: Produce videos and music specifically for the joint channel. This reduces the need to reuse content from personal channels. Unique Collaborations: Engage in collaborations that are not published on personal channels. Offer exclusive content to attract audiences to the joint channel. 6. Proper Attribution and Credits Include Credits in Descriptions: Clearly detail who the author or performer of each piece is in the video description. Transparency with the Audience: Inform subscribers about the collaborative nature of the channel. 7. Legal Considerations Legal Advice: It may be beneficial to consult with an attorney specializing in intellectual property rights to establish formal agreements. Collaboration Contracts: Formalize the relationship and terms of content use through written contracts. 8. Custom Content ID Management Direct Content ID Registration: If you have direct control over registering your works in Content ID, you can manually manage claims. Control Over Claims: Decide in which cases to allow shared monetization or block duplicate content. Conclusion To avoid copyright issues when publishing on both a joint channel and individual channels, it's crucial to: Coordinate and Communicate clearly among all parties involved. Establish Formal Agreements that permit shared use of content. Properly Manage the copyright tools provided by YouTube and digital distributors. By taking these steps, you can collaborate on the joint channel without facing copyright problems, mutually benefiting and expanding your reach without legal complications.

Examples of Successful Channels in Our Niche

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1. Meditative Mind

  • Subscribers: 5.8 million

  • Estimated Monthly Earnings: $13,000 - $21,000 USD

  • Average Monthly Views: 10 - 15 million

  • URL: Meditative Mind

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This channel stands out for its wide variety of mantras and meditative music. They publish long-duration content and maintain a consistent and attractive aesthetic.

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2. Soothing Relaxation

  • Subscribers: 9.2 million

  • Estimated Monthly Earnings: $20,000 - $35,000 USD

  • Average Monthly Views: 20 - 30 million

  • URL: Soothing Relaxation

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Focused on relaxing music, this channel offers high-quality, long-duration videos. Their consistency in posting and production quality has allowed them to build a loyal audience.

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3. SG Mantra Music

  • Subscribers: 490,000

  • Estimated Monthly Earnings: $1,500 - $3,000 USD

  • Average Monthly Views: 2 - 5 million

  • URL: SG Mantra Music

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Specializing in powerful mantras, this channel has achieved significant growth thanks to its focus on specific, high-quality content.

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Analysis of These Channels:

  • Long-Duration Content: Videos are usually 1 hour or longer, increasing watch time and audience retention.

  • SEO Optimization: They use relevant keywords in titles, descriptions, and tags, improving their search positioning.

  • Audience Engagement: They respond to comments and encourage interaction, creating an engaged community.

Detailed Action Plan

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1. Setting Up and Optimizing the New Channel

  • Channel Creation: We'll set up the channel with all relevant information, including an engaging description and links to our social media.

  • Graphic Design: We'll develop a logo and banner that represent our joint brand.

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2. Reusing and Optimizing Existing Content

  • Video Selection: We'll carefully choose videos from our personal channels to upload to the new channel, ensuring they meet quality standards.

  • Optimization: We'll update titles, descriptions, and tags with relevant keywords. We'll create cohesive and attractive thumbnails.

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3. Creating New Content

  • Production Calendar: We'll set dates for creating and recording new material, including collaborations and guided meditations.

  • Content Variety: We'll alternate between different types of videos to keep the audience interested.

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4. Promotion Strategy with YouTube Ads

  • Precise Targeting: We'll direct ads to people interested in meditation, yoga, wellness, and relaxing music.

  • Ad Types: We'll use In-Stream and Discovery ads to maximize reach.

  • Continuous Optimization: We'll monitor campaign performance and adjust based on results.

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5. Analysis and Adjustments

  • Weekly Review: We'll analyze key metrics from the channel and ad campaigns.

  • Strategic Adjustments: We'll modify our approach based on data, prioritizing content and tactics that yield better results.

My Role in the Project

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Although I don't have prior practical experience in traffic management, I've been intensively studying for the past five months in a specialized course. I have the knowledge and tools necessary to carry out this strategy effectively.

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Specific Responsibilities:

  • Ad Campaign Management: Setting up, monitoring, and optimizing campaigns on YouTube Ads to maximize ROI.

  • Channel Optimization: Ensuring the channel is correctly set up with all necessary SEO optimizations.

  • Metric Analysis: Regularly reviewing statistics and providing detailed reports.

  • Content Strategy: Assisting in planning and scheduling posts, ensuring consistency and relevance.

  • Communication: Maintaining open communication with you, sharing progress and recommendations.

    I can continue offering my graphic designer service, to create images, videos, tumbnails, all with a single coherent aesthetic. This service is charged separately.

Conclusion

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Focusing exclusively on YouTube offers us the opportunity to:

  • Maximize Our Investment: By concentrating resources on a platform that offers direct monetization and a suitable audience.

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  • Achieve Results in Less Time: With a well-planned strategy, we can start seeing significant returns within 3 to 8 months, depending on the investment we choose.

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  • Build a Solid Brand: A unified and consistent channel will strengthen our online presence and allow us to connect more deeply with our audience.

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FAQ
 

1. What exactly will your role be as a traffic manager? My responsibilities include: Strategic Planning: Market analysis and defining objectives. Campaign Setup and Optimization: Creating and managing YouTube Ads campaigns, including segmentation and bidding strategies. SEO Optimization: Improving titles, descriptions, and tags to enhance visibility. Monitoring and Analysis: Tracking key metrics and adjusting strategies accordingly. Reporting and Recommendations: Providing detailed reports and proposing improvements.

2. Why couldn't we manage the YouTube campaigns ourselves? Effective campaign management requires specialized knowledge and dedicated time. My experience and studies in traffic management ensure proper optimization of the investment and better results.

3. How will we get paid through YouTube? Once we reach 1,000 subscribers and 4,000 watch hours within 12 months, we can join the YouTube Partner Program and generate income from the ads displayed on our videos.

4. How long will it take to see significant results? Depending on the investment option we choose, we could achieve monetization within 3 to 8 months and start seeing a more significant return on investment.

5. What type of content should we prioritize? Long-duration content (30 minutes or more), such as guided meditations and relaxation music, as they generate more watch time and better audience retention.

6. How will we differentiate ourselves from similar channels? By focusing on: High-Quality Content: Our unique compositions and meditations. Consistent Posting: Maintaining a regular publishing schedule. Attractive Aesthetics: Cohesive and professional design. Effective SEO Strategy: To increase visibility in search results.

7. What risks are involved in investing in YouTube Ads? As with any advertising investment, there's a risk of not achieving the expected return. However, with professional management and analysis-based adjustments, we can minimize these risks.

8. How will you measure and analyze metrics to ensure we're on the right track? I will use tools like YouTube Analytics and Google Ads to monitor: Views and Watch Time Click-Through Rate (CTR) Cost Per View (CPV) Subscriber Growth

9. Given that you've been studying traffic management for only five months without practical experience, how can we trust that you'll manage our campaigns effectively? While I may not have extensive practical experience, I have dedicated myself to learning the latest strategies and best practices in traffic management over the past five months. My fresh perspective allows me to approach challenges creatively. I'm committed to our project's success and will apply all my knowledge diligently. Additionally, starting with smaller investment options allows us to test and refine our strategies with lower risk. My dedication, combined with continuous learning and adaptation, will help ensure effective campaign management.

10. How does your experience in traffic management influence this project? While I don't have practical experience, I have been studying intensively over the past five months in a Traffic Management course, which provides me with the knowledge and tools necessary to manage the campaigns effectively. You said:

13. How will we manage revenue sharing and financial aspects between us? Answer: Clear communication and agreements are essential. We can: Establish a Partnership Agreement: Create a written agreement outlining how revenues and expenses are shared, roles and responsibilities, and how decisions are made. Set Up a Joint Account: Use a shared bank account for all channel-related income and expenses to ensure transparency. Regular Financial Reporting: Keep detailed records and share financial statements regularly so everyone is informed about the financial status. Consult a Professional: If necessary, seek advice from a legal or financial professional to ensure our agreement is fair and comprehensive.

14. How Can We Avoid Copyright Issues When Publishing the Same Content on Multiple YouTube Channels? Question: If we each publish on our own channels, how can we also publish the same content on this joint channel? Won't there be copyright issues? For example, if Juliane owns the joint channel and publishes new or old videos from Carlos, could this cause problems? Answer: You're absolutely right to be concerned about potential copyright issues when uploading the same content to multiple channels on YouTube. The platform's Content ID system can indeed detect duplicate content and may automatically generate copyright claims, even if the content is yours and you're uploading it to your own channels. To prevent these issues, here are some solutions and considerations: 1. Create a Shared Brand Account YouTube Brand Account: Instead of the joint channel being owned by just one person, you can create a Brand Account. This allows multiple people to manage the channel from their own Google Accounts without sharing passwords. Advantages: Facilitates joint management of the channel. Avoids ownership and rights conflicts. Allows assignment of roles (owners, managers, communications managers) with different levels of access. 2. Manage Copyright Permissions Internally Written Permissions: Carlos and Juliane should grant each other written permissions to use and publish content on the joint channel and their personal channels. Non-Exclusive Licenses: Establish non-exclusive licensing agreements that allow both parties to use the material without conflicts. Documentation: Keep clear records of these agreements to present to YouTube if necessary. 3. Avoid Uploading Identical Duplicate Content Exclusive Content for Each Channel: Publish certain videos exclusively on the joint channel. Avoid uploading the exact same video to both personal and joint channels. Modify the Content: Create slightly different versions for each channel (e.g., different edits, intros, outros, or visuals). This helps prevent Content ID from detecting it as duplicate content. 4. Disable Content ID Claims Between Your Channels Settings with Digital Aggregators: If you use distributors like CD Baby, DistroKid, or others that manage Content ID, configure them to prevent claims on specific channels. Whitelisting: Add your own channels to a whitelist to avoid automatic claims. Communication with YouTube: In case of issues, contact YouTube Support to resolve incorrect claims. 5. Use Original and Collaborative Material Create New Content for the Joint Channel: Produce videos and music specifically for the joint channel. This reduces the need to reuse content from personal channels. Unique Collaborations: Engage in collaborations that are not published on personal channels. Offer exclusive content to attract audiences to the joint channel. 6. Proper Attribution and Credits Include Credits in Descriptions: Clearly detail who the author or performer of each piece is in the video description. Transparency with the Audience: Inform subscribers about the collaborative nature of the channel. 7. Legal Considerations Legal Advice: It may be beneficial to consult with an attorney specializing in intellectual property rights to establish formal agreements. Collaboration Contracts: Formalize the relationship and terms of content use through written contracts. 8. Custom Content ID Management Direct Content ID Registration: If you have direct control over registering your works in Content ID, you can manually manage claims. Control Over Claims: Decide in which cases to allow shared monetization or block duplicate content. Conclusion To avoid copyright issues when publishing on both a joint channel and individual channels, it's crucial to: Coordinate and Communicate clearly among all parties involved. Establish Formal Agreements that permit shared use of content. Properly Manage the copyright tools provided by YouTube and digital distributors. By taking these steps, you can collaborate on the joint channel without facing copyright problems, mutually benefiting and expanding your reach without legal complications.

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