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Advertising Plan and Traffic Management to Increase the Reach of Your Music
Hi Carlos and Juliane,
Investing in paid traffic is key to getting more people to discover and connect with your music. Through well-targeted ads, we can significantly expand your reach and allow more listeners to enjoy the beautiful work you both do.
Unlock Your Audience with Paid Traffic
Creating great content is just the beginning—getting it in front of the right audience is where the magic happens. Paid traffic is the key to accelerating that process, allowing you to connect with people who are already interested in what you offer. It’s targeted, effective, and results-driven.
Let’s clear up some common concerns.
“What if I waste money on ads?” With a carefully crafted strategy, that won’t happen. We’ll monitor performance every step of the way, making adjustments to ensure your budget is used where it matters most.
“Isn’t organic growth enough?” Organic reach is important, but it’s often slow. Paid traffic gives you the immediate visibility that organic efforts can take months to achieve. It complements your organic growth, giving your content the boost it needs.
“Will I really see results?” Absolutely. Paid traffic is trackable and transparent. You’ll see exactly how your investment translates into reach, engagement, and growth, with clear data to back it up.
In short, paid traffic lets you take control of your growth, ensuring your message reaches the right people at the right time—efficiently and effectively.
Initial Tasks of the Traffic Manager
One of the most important and complex parts of this process is the correct setup of advertising accounts, ad groups, and campaigns.
Here's a brief explanation of how this process works:
Advertising accounts: Creating and setting up accounts in Meta Ads, YouTube Ads, TikTok Ads, and Google Ads is essential for having full control over the campaigns. This includes installing tracking pixels to monitor the behavior of people who interact with your ads.
Ad groups: These are used to organize different ads according to target audiences, interests, and content types. For example, we will create different groups for people interested in specific music genres or for those who have already interacted with your music (custom audiences).
Campaigns: Correctly configuring campaigns is critical. We define the goal of each one (increase followers, plays, or sales), set up conversion events (such as visits to your website or song plays), and prepare the ads in different formats (video, image, carousel).
This strategic and detailed work makes all the difference between spending money without getting results or creating campaigns that truly generate impact.
Daily, Weekly, and Monthly Maintenance
Once the campaigns are running, I will handle daily maintenance. This involves monitoring performance, optimizing ads, adjusting audiences, and rotating creatives. Weekly, I will send you reports to review how the ads are doing, and monthly, we will adjust the strategy to keep performance optimal in the long term.
My Fee and Market Comparison
My fee will be $400 per month. While in Brazil, traffic managers charge between R$1500 and R$3000 per month, and in the U.S., they charge from $500 to $2000, my price is lower than the usual minimum because I am just starting in this area of traffic management and because we’re already creative colleagues. This represents a benefit for you since you'll get quality service at a highly competitive price.
I am currently studying under the most renowned mentor in Brazil and I am part of a large community of traffic managers with over 10,000 active members. This allows me to clarify any questions that may arise and learn from how other managers have successfully applied techniques in the music niche.
Initial Ad Investment
Both experts and the ad platforms recommend a minimum investment of $40 per day per platform. However, I’ll also provide a plan below to help reduce that cost further if necessary.
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Meta (Facebook and Instagram Ads): $40 daily.
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TikTok Ads: $40 daily.
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Google Ads (Search and Display): $40 daily.
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YouTube Ads: $40 daily.
With this initial investment, we’ll gather the first metrics to analyze and optimize the campaigns. The idea is that once we get positive results and identify the most successful campaigns, we can increase the investment and thus maximize reach and results.
Estimated Reach with $40 Per Day
Here’s an estimate of the daily and monthly reach with this initial investment:
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Meta (Facebook and Instagram Ads):
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Daily reach: 2000 to 4000 people
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Monthly reach: 60,000 to 120,000 people
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TikTok Ads:
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Daily reach: 3000 to 5000 people
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Monthly reach: 90,000 to 150,000 people
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YouTube Ads:
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Daily reach: 2000 to 3500 views
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Monthly reach: 60,000 to 105,000 views
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These numbers are estimates based on the recommended initial budget, but with daily consistency in investment and continuous campaign optimization, we can achieve good initial results. Once we have well-structured and tested campaigns, we can increase the investment and exponentially increase the reach.
Total Investment Breakdown:
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Monthly investment in platforms:
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Facebook Ads: $40 per day x 30 days = $1200
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Instagram Ads: $40 per day x 30 days = $1200
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TikTok Ads: $40 per day x 30 days = $1200
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YouTube Ads: $40 per day x 30 days = $1200
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Google Ads (Search and Display): $40 per day x 30 days = $1200
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Traffic Manager service: $400
Total monthly investment: $6400
Options to Reduce Advertising Costs
If the initial budget of $6400 for ads seems high, here are some options to reduce the expense:
$40/day - Focus on TikTok, Instagram, and YouTube (without Google or Facebook)
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Monthly investment in platforms: $3600
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Total (including my fee): $4000
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Estimated monthly reach: 210,000 to 375,000 people/views
Reduce Advertising
Days (3-4 days per week, 15 days per month)
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Monthly investment in platforms: $1800
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Total (including my fee): $2200
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Estimated monthly reach: 105,000 to 187,500 people/views
Reduce Daily Investment to $20 per Platform (Insta, Face YouTube, TikTok, and Google)
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Monthly investment in platforms: $2400
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Total (including my fee): $2800
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Estimated monthly reach: 140,000 to 245,000 people/views
Reduce Daily Investment to $20 in TikTok, Instagram, and YouTube
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Monthly investment in platforms: $1800
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Total (including my fee): $2200
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Estimated monthly reach: 105,000 to 187,500 people/views
I recommend Option 4 until we find an investor to increase the budget, because it focuses on TikTok, Instagram, and YouTube, the most relevant platforms for the music niche. These platforms are ideal for generating interaction and virality. With a budget of $2200, we can achieve a significant reach of between 105,000 and 187,500 people or views per month.
This is the minimum recommended investment to start, and when we can invest more, we’ll see exponential results. It’s an efficient and cost-effective strategy that ensures success on the most impactful platforms.
Work Schedule (First Month)
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Week 1:
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Research the music niche, analyze the competition, and prepare the advertising accounts.
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Segment audiences and create ad groups.
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During this week, we won’t spend any money yet; we’ll just prepare everything for launch.
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Week 2:
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Make the first deposits into the platforms.
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Launch the first campaigns.
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Week 3:
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Daily monitoring of results.
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Initial adjustments and ad optimization.
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Week 4:
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Results report.
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Metric analysis and preparation for the next month's improvements.
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FAQ
Who is the owner of the ad account? It’s important to clarify that I will not be the owner of the advertising accounts. One of you (Carlos or Juliane) will be the account owner in YouTube Ads, Meta Ads, TikTok Ads, and Google Ads. I will explain how you can give me access to manage the accounts without compromising your personal or banking information. My access will be limited to campaign management, and only the account owner will be able to deposit the funds.
“I’m afraid I’ll waste money on ads that don’t work.” This is a common worry, but with a professional approach, it’s avoidable. Paid traffic isn’t just about putting money into ads and hoping for the best. It’s about crafting a strategic plan that targets the right audience and continuously optimizing the campaigns. Unlike boosting posts or generic ads, professional platforms allow us to test, refine, and improve every element of the campaign. You get real-time data, so we can make adjustments and ensure your investment is working effectively.
“I’ve heard organic growth is better—why should I pay for ads?” While organic growth is important, it can be slow and limited. Paid traffic accelerates your visibility and gets you in front of people who wouldn’t otherwise find you. With targeted ads, we can reach people who are already interested in what you offer—whether they’re searching for music like yours or need the services you provide. Paid traffic and organic growth work best together, but paid traffic gives you a direct, fast-track path to reaching your goals.
“How do I know it will bring results?” The beauty of paid traffic is that everything is measurable. You’ll see clear results through data like views, clicks, and conversions. Unlike traditional advertising, where results can be hard to track, digital ads show you exactly what’s working and where your money is going. Plus, we’ll optimize your campaigns along the way to make sure we’re getting the best possible return on your investment.
What happens if the initial investment doesn’t generate the expected results? The first few weeks are crucial for gathering data on campaign performance. Based on this data, I will adjust the ads, audiences, and strategies to improve the results. Results aren’t always immediate, but consistency and gradual optimization will help the investment generate better results over time.
Can we change the investment budget at any time? Yes! We can adjust the daily budget at any time depending on the results we’re getting. If a campaign is performing very well, we can increase the investment, and if a platform isn’t giving good results, we can reduce or pause it.
Can I manage my own ad accounts later? Of course. You (Carlos or Juliane) will own the ad accounts. I will only have access as a manager, so you can take full control of the accounts at any time if you wish. I can also teach you how to do it if you want to be more involved in managing the campaigns.
How will we know if the campaigns are working? I will send you weekly reports with clear metrics on ad performance: how many people we reached, number of clicks, cost per conversion, and more. We’ll also be in constant communication to review results and optimize campaigns together.
What’s the difference between Meta Ads, YouTube Ads, TikTok Ads, and Google Ads? Each platform has its own audience and advantages: Meta Ads (Facebook and Instagram): Ideal for building a visually engaged audience, excellent for interaction and community building. YouTube Ads: Perfect for reaching people looking for audiovisual content and music videos. TikTok Ads: Highly effective for reaching a young audience and quickly viralizing content. Google Ads: Useful for being present in specific searches and showing ads on the display network, though it may not be the priority for musicians at the initial stage.
How long will it take to see significant results? This depends on several factors, such as budget and platform. Normally, we see initial results within the first few weeks, and continuous optimization will help improve them throughout the first month. By the second month, we’ll have better clarity on which campaigns are most successful.
What’s the difference between my monthly payment and the investment in platforms? My monthly fee of $400 covers the management, optimization, and continuous monitoring of campaigns on the platforms. The investment in the platforms (Meta, YouTube, TikTok, Google) is separate and directly corresponds to the ads we’ll publish on each platform.
How are payments made to the ad platforms? Only the owner of the ad account (Carlos or Juliane) will have access to make payments directly to the platforms. I’ll guide you through setting up the accounts, but I will never have access to your banking or credit card information.
What’s the difference between boosting posts using the "Promote" button and running ads through professional traffic platforms? The "Promote" button on social media is a quick and easy option, but it doesn’t give you access to the advanced tools of advertising platforms. Here are some key
By using paid traffic, you’re taking control of your growth. You no longer have to wait for people to stumble upon your content—you can proactively reach the people who matter most to your business.
Investing in digital advertising can help you achieve your goals faster, smarter, and with measurable success.
Let’s unlock the full potential of your brand together.
